General Manager, Revenue Generation; Tennessee Tech

Cookeville, TN
Full Time
Mid Level
Taymar Sales U. is a revenue generation company. Launched in 2019 with the idea of better serving clients, our innovative business model and high-energy approach fosters complete goal alignment, integration, and collaboration with each of our collegiate and professional sports clients. Our dedicated teams work on-site to offer comprehensive solutions in all areas of revenue generation, including high level strategic visions and day-to-day management of ticket sales, ticket operations, sponsorship and/or annual giving.
 
Taymar Sales U. is hiring top talent to learn, grow and positively impact the revenue generation side of the sports business. Taymar provides career growth opportunities and professional development through accessibility to executive leadership and ownership of key business initiatives. Be part of a growing company that is changing how college athletics drives revenue.


Position Overview: Reporting to the Corporate Vice President, Sponsorship & Multi-Media, Taymar Sales U.’s General Manager, Revenue Generation position will be responsible for the leadership and management of the corporate sponsorship & ticket sales program at Tennessee Tech University in Cookeville, TN. Duties include generating revenue via traditional corporate sponsorship and multi-media platforms through consultative outbound activity, as well as increasing ticket sales overall; Corporate sponsorship responsibilities includes renewal and management of existing accounts, new business development, achievement of sales goals, activation and fulfillment, and consistent relationship building within the community. Ticket sales oversight includes growth of existing accounts, group and hospitality sales and new business development.  This is an on-site, in-office role.


Responsibilities: 


Operate as the Sponsorship & Ticket Sales expert and primary sponsorship revenue-generator for the Tennessee Tech Athletics Department, overseeing all aspects of strategy and execution.
  • Execute all aspects of the typical Sponsorship sales process: prospecting, building/presenting sales presentations, creating/negotiating contracts, upselling/renewing current partners, sponsor year-end recaps, and servicing of all corporate partner agreements, etc.
  • Implementation of strategies and approaches to the evolving corporate partnership program, as well as initiatives designed to complement ticket sales goals.
  • Actively collaborate with the athletics department to stay aligned with overarching strategies, while implementing successful corporate partnership packages and agreements, which include new and innovative methods of inventory pricing and asset allocation, as well as the creation of new assets.
  • Oversee activation of all corporate sponsorship accounts from commitment through execution, ensuring fulfillment and activation of all obligations.
  • Actively prospect and network in the community and build relationships that drive successful partnerships.
  • Oversee and manage ticket sales strategy for Group Sales, New Season Ticket Sales, and Renewal campaigns.
  • Liaise with all departments within athletics and on campus to positively impact and enhance relationships. 
  • Work in-person at campus facilities daily, as well as scheduling and attending in-person meetings in the community.
  • Must be self-starter and able to work evenings and weekends when athletic functions take place.

Qualifications: 
  • Bachelor’s Degree with concentration in Sports Marketing or a related field preferred 
  • 2+ years sponsorship sales experience preferred, additional ticket sales experience is a bonus.
  • Strong grasp of the sports sponsorship landscape, including traditional and non-traditional inventory and assets
  • Comfort with typical business development activities and ability to build relationships quickly. 
  • Demonstrated ability to work as a part of a team to solve problems effectively and independently. 
  • Strong work ethic, positive attitude, integrity, communication skills, and desire & ability to learn in a fast paced, highly competitive industry.
 
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

 
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